1066 Country Facts and Figures
1066 Country
This information is taken from ' The Economic Impact of Tourism in 1066 Country in 2005' by our partners at Tourism South East (TSE).
Volume of tourism - 2005
It is estimated that around 1,075,000 overnight trips were made to 1066 Country in 2005, of which 916,000 (85%) were made by domestic visitors and 159,000 (15%) were made by overseas visitors. The trips represent 30% of all staying trips to East Sussex in 2005.
Staying trips resulted in an estimated 4,818,000 bednights in the area, accounting for 32% of all bednights in East Sussex. Domestic visitors accounted for 66% of these nights and overseas visitors for 34%. Around 61% of all staying or overnight trips to the area were accommodated in the commercial sector, with the homes of friends and families hosting a further 44%.
Approximately 8,867,000 tourism day trips from home were made to 1066 Country in 2005. These are trips lasting more than three hours and taken on an irregular basis.
Value of tourism - 2005
Total expenditure by visitors to 1066 Country is estimated to have been in the region of £379,278,000 in 2005, accounting for a third of visitor expenditure in East Sussex.
Despite accounting for only 9% of trips, domestic staying visitors accounted for 31% of total trip expenditure. Overseas visitors accounted for 14% of total trip expenditure. This highlights the low volume, high value nature of staying visitors to 1066 Country, which despite accounting for only 11% of trips, accounted for 45% of total trip expenditure.
Tourism day trips accounted for 89% of total trips, but 55% of total trip expenditure. Despite the relatively high volume, lower value nature of this market, the £208,332,000 worth of expenditure represents a sizeable income for the local visitor economy. Taking into account the impact of other expenditure associated with tourism,activity such as the money spent by friends and relatives on visitors, total visitor expenditure increases to £407,811,000 (compared to £397,600,000 in 2002).
Economic impact of tourism - 2005
Tourism activity creates additional turnover for local businesses as a result of:
- Visitors spending money in local businesses
- The purchase of supplies and services locally by businesses in receipt of visitor spending
- Spending of wages in businesses by employees whose jobs are directly or indirectly supported by tourism expenditure
It is estimated that £407,811,000 worth of total trip and other expenditure resulted in around £380,442, 000 worth of business turnover. Supplier and income induced expenditure resulted in a further estimated £82,792,000 worth of turnover for local businesses. Direct, supplier and income-induced turnover supported approximately 11,414 actual jobs (all jobs, full-time, part-time and seasonal) within the 1066 Country area, which can be converted into 8,178 full-time equivalent jobs.
Hastings
This information is taken from a report called ‘The Economic Impact of Tourism - Hastings 2004’ by our partners at Tourism South East
Volume of tourism - 2004
Overall, an estimated 421,000 staying trips were spent in Hastings in 2004, of which around 366,000 were made by domestic visitors (87%) and 55,000 by overseas visitors (13%). Staying trips result in an estimated 1.6 million bednights in the town. Domestic visitors accounted for 65% of these nights and overseas visitors accounted for 35%. Approximately 2.6 million tourism day trips were made to the town in 2004. Around 39% of all staying or overnight trips to Hastings were accommodated in the homes of friends and relatives. This includes many of those visiting Hastings for holiday or other purposes. 50% of trips were spent in commercial accommodation - including 26% in serviced accommodation, 21% in caravan/camping/campus related accommodation and 1% in self-catering accommodation.
Value of tourism - 2004
Despite only accounting for 12% of all trips, with a total visitor spend of £46,554,000, domestic staying trips accounted for up to 40% of total trip expenditure. Similarly, overseas staying trips were deemed to account for 2% of total trips to the Borough but up to 20% of total visitor spend (£21,832,000). This highlights the low volume, high value nature of staying visitors to Hastings, which overall accounts for up to 60% of spend yet only 14% of trips. Tourism day visits are estimated to result in between £46 million and £76.6 million of expenditure (40 to 52% of total visitor expenditure). These trips are high in volume, but lower in value. Total expenditure by visitors to Hastings was estimated to be within the range £114 million to £145 million in 2004.
Economic Impact of tourism - 2004
Visitor spending directly supports an estimated 2,080 to 2,568 full time equivalent jobs (FTE) in the Borough, representing 3,031 to 3,754 actual jobs (taking into account part time and seasonal working). The number of indirect or linkage jobs sustained by tourism businesses re-spending on local goods and services in the Borough is in the order of 475 to 565 FTE jobs, representing 541 to 644 actual jobs. Employment is also created from the re-spending by employees of income earned directly and indirectly, as a result of visitor spending in the Borough. These induced or multiplier jobs are estimated to be in the region of 256 to 313 FTE jobs, representing 291 to 357 actual jobs. Overall the model estimates that tourism activity in the Borough supports between 2,811 and 3,446 FTE jobs or between 3,863 and 4,756 actual jobs in Hastings.